Everybody likes a bargain, especially if you are saving hundreds, or even thousands of pounds. I recently purchased a Tag Heuer Monaco, a watch that has always been near the top of my list of desirable prestige watches that I wanted to add to my collection. Tag Heuer are Swiss made watches and therefore can only be bought new from authorised dealers, you will not Rolex, Omega, Rolex etc watches available on Amazon. However, there are a few online suppliers that will provide you with perfectly legitimate and new Swiss watches, but at a greatly reduced price. Normally, Swiss watches are very much offered at the same price where ever you shop, the manufacturers will not permit massive discounts in their products, although individual shops will often offer a discount on certain models. I became aware of a company called Swiss Watches Direct a couple of years ago and looked at their website, they were offering a large variety of Swiss watches at a greatly discounted price to what you could ever buy one from an main authorised dealer. So I bought my Tag Monaco and made a saving of over £1000. These online dealers are often referred to as "grey market" dealers. Many people who collect prestige watches advise against buying from these grey market online dealerships because of one very important reason, the warranty that comes with these watches will automatically be voided if you do not purchase the box from an authorised dealer. Having said that, Swiss watches direct will cover the warranty themselves, however I'm not convinced the watches would go back to Tag, Rolex etc etc, they would probably use one of their own employees to service the watch.
So I suppose it's a decision that you should think about before spending all that money. You can save yourself a lot of money, but at a cost, you lose the manufacturers two-year warranty by doing this. To be honest, I wouldn't buy from an unauthorised dealer again. The fact that I have warranties on other watches I have bought gives you peace of mind, you know that if something goes wrong within those two years you are going to be able to get the watch ticks by somebody who knows what they are doing. Anyway, if you can afford to pay £5000 for watch, is a £800 saving really going to bother you? Probably not